GTM Lab
A full-suite, end-to-end ABM platform that improves itself over time
Most ABM stacks are six tools and a spreadsheet. GTM Lab is one platform: six modules run from a single Command Center as a loop. It builds the market, writes the outreach and matching ads, traces what drove revenue, and feeds that back in, so every campaign starts smarter.
- 01Company BrainKnows the company
- 02Pre-CRMFinds and qualifies the market
- 03SequencerResearches and writes the outbound
- 04Ad StudioRuns ads that match the emails
- 05Journey IntelligenceShows what drove revenue
- 06Email IntelligenceDiagnoses and closes the loop
Inside each module
Screens from the running app, loaded with a fictional company’s data.
Company Brain
The source of truth every agent reads from
Everything the company knows about itself, stored as structured records instead of scattered docs. Every agent downstream reads from here, so what they write is grounded in approved facts, not invented ones.
- Products, ICPs, personas, outcomes, competitors, and customer stories as editable records
- Differentiation pillars mapped to each persona and competitor type
- Voice and messaging rules, approved claims, a never-mention list, and brand guidelines
Pre-CRM
Builds the market and decides who's ready, before the CRM ever sees them
Builds the total addressable market before the CRM ever sees it. It sources and scores accounts, maps people to personas, watches for buying signals, and routes each segment into the right play.
- Company Scout sources target accounts country by country, each with its own discovery recipe
- Every account scored on ICP fit, intent, and trigger, rolled into one priority; contacts mapped to personas
- A library of trainable, versioned signals with a live feed of what they catch
- Rule-based segments feed Plays, a four-gate ladder: awareness email, then ads, then triggered email, then a rep call
Sequencer
Research, reasoning, and copy handled by separate agents
Turns a segment into outbound. A Manager Agent works out why this account and why now, research runs per contact, and a Copy Agent writes the sequence under its doctrine. Every decision is logged for review.
- Campaigns spin up straight from a segment
- A Manager Agent turns the segment's signal into a brief: the problem, the connection, and the ask
- Per-contact research, then Copy Agents write persona-specific sequences under a versioned doctrine
- Connected mailboxes, a send queue, and an inbox that tags reply sentiment
Ad Studio
Paid ads carrying the same message as the outbound
Builds the paid ads for the same segment and persona as the email campaign, so a prospect sees one consistent message across channels. Copy for each channel, images in every size, on brand.
- Ad sets per segment and persona, linked to the email campaign so both share one message and one proof point
- Channel-specific copy plus generated images, with brand type and logo composited on exactly
- Audiences exported from segments, A/B tests with recorded takeaways, and plain-English edits
Journey Intelligence
Every deal's real path, not first or last touch
Reconstructs every deal's full path, from the first ad or site visit through meetings to close, and shows which touches and plays actually come before revenue.
- Rebuilds each deal's journey from marketing touches (ads, site and pricing visits, forms, intent, trials) and sales touches (emails, calls, meetings, demos)
- Journey patterns: which motions after a deal opens actually correlate with closing it
- Time to revenue between milestones, switchable attribution models, and account-level ABM attribution
Email Intelligence
Finds where campaigns break and teaches the agents
Diagnoses each campaign against funnel gates, names the earliest point it breaks and why, and turns validated findings into intel and doctrine changes for the agents.
- Diagnoses every campaign against funnel gates to find the earliest failure and its cause
- Validated findings become intel, curated per persona, with stale intel flagged
- Sender health that throttles before it pauses, and doctrine changes proposed back to the agents
Every campaign makes the next one better
The agents don’t just run. They get reviewed on what they actually produced, and their instructions change when the evidence says so, with a person signing off on every change.
Measure
Email Intelligence diagnoses every campaign. Journey Intelligence shows which touches and plays turned into revenue.
Curate
Only validated, current findings become intel, scoped to the persona they apply to. Anything aging gets flagged.
Propose
Each month, every agent's real decisions are reviewed against its doctrine, and changes come back as a diff with the evidence behind them.
Apply
A person approves or rejects. Approved doctrine runs on the next campaign, and ad test takeaways carry into the next ad set.
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